“By and large the press will tar every effort at evangelism with the label ‘proselytism,’, as we have already seen. But this provides us with an opportunity to insist on the different word associations that ‘proselytism’ and ‘evangelism’ have for Christians. The former is unworthy witness, the attempt to win others to our position out of unworthy or even corrupt motives. By contrast, to evangelize is … “to make an open and honest statement of the gospel, which leaves the hearers entirely free to make up their own minds about it.” If others wilfully confuse the two, there is not much we can do about it – but we should be bold not only to engage in evangelism but to make clear what it is and what it isn’t.”
D.A.Carson, The Intolerance of Tolerance (Grand Rapids: Eerdmans, 2013), 173-4.