‘Gen Z’ are the generation after ‘Gen Y’. They are mostly the kids of Gen X. My kids are Gen Z (what comes after ‘Z’, I wonder?).
They are those who grow up not knowing anything before digital media, the internet, iPods. They will look at VCR tapes in a funky retro display one day at the Powerhouse Museum (or more likely, a virtual version of such).
Found this interesting guide to understanding the language and communicating with them. An Australian resource, based on Australian research. Helpful for parents like me, and up and coming kids and youth workers!